We are Miia and Jody Wren, and together with our dedicated team here in Lincolnshire, we hand-pick the very best homeware and outdoors products and gifts for you to use, enjoy and share.
Originally established in 1986 by Jody's parents, and known as the Emporium Cookshop, Muldale had a reputation locally for its treasure trove of everyday and unique kitchenware; moving in 2008 to an online service.
Having lived in Finland for 15 years (Miia being originally from Finland), we returned in 2013 to help the business evolve further. Having seen and used some amazing home and garden products in Europe, we wanted to develop the business to offer our customers a more diverse selection of products, as well as retaining the very best in kitchenwares.Now serving our growing online community and having expanded into the home and garden sectors, it is still very much a family-run business, with the same ethos of listening to the preferences of our customers, sourcing excellent quality products and providing dependable and friendly service.
We source internationally with the emphasis on quality and great design; seeking out those really unusual items that are hard to find on the high street to sit alongside our more traditional everyday must haves. We are transparent with our customers on pricing. Our excellent relationships with our suppliers and designers mean we can consistently maintain honest and fair prices for you. From the very beginning they are set to reflect the quality of the brand and the product, whilst maintaining our strict ethos of offering you true value for money.
Our website is designed to give you a fantastic online shopping experience. Like a shop, we want you to enjoy having a good look around, making it easy for you to find what you are looking for, but also for you to enjoy a good browse! Our great team, many of whom are family and friends, ensure your products are carefully packaged and delivered to you on time, with no fuss. If you want to talk to us, our friendly customer service is here to help. You can also find out more, or keep up to date with our new products, by joining us on social media.
By continually sourcing and stocking new products based on what you tell us you’re interested in we are sure you'll enjoy your Muldale experience whether buying for yourself or for friends and family.