Privacy Policy

Last Updated: February 10, 2026

At Muldale (trading under Rutherford Wren), we are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal information when you visit our website (https://muldale.com) and purchase our products.

1. Who We Are

The "Data Controller" for this website is: Company Name: Rutherford Wren (Trading as Muldale) Address: Unit 9, Sandars Road, Gainsborough, DN21 1RZ, United Kingdom Email: help@muldale.com Phone: +44 (0) 1427 610682

2. Information We Collect

We collect information to provide you with the best possible shopping experience. This includes:

  • Identity Data: Name, title, and date of birth (where required, e.g., for age-restricted items like knives).

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Payment card details (processed securely via our payment gateways; we do not store full credit card numbers on our servers).

  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: IP address, login data, browser type and version, time zone setting, and location.

  • Usage Data: Information about how you use our website and services.

3. How We Collect Your Data

  • Direct Interactions: You provide data when you create an account, place an order, sign up for our newsletter, or contact our support team.

  • Automated Technologies: As you interact with our site, we may automatically collect Technical Data about your equipment and browsing patterns using cookies (see Section 8).

  • Third Parties: We may receive data from analytics providers (like Google Analytics) and payment processors (like PayPal or Stripe).

4. How We Use Your Information

We only use your personal data when the law allows us to. Most commonly:

  • To perform the contract: To process and deliver your order, manage payments, and collect money owed to us.

  • Legitimate Interests: To notify you about changes to our terms or privacy policy, and to improve our website and customer service.

  • Consent: To send you marketing communications via email (you can opt out at any time).

5. Sharing Your Data

We share your information with trusted third parties to fulfill our services:

  • BigCommerce: Our e-commerce platform provider.

  • Delivery Partners: Couriers (e.g., Royal Mail, DPD) to deliver your parcels.

  • Payment Providers: To process secure transactions.

  • Marketing & Analytics: Tools like Google Analytics and Feefo (for customer reviews).

  • Legal Obligations: If required by law or to protect our rights and safety.

6. International Transfers

As we use BigCommerce, your data may be transferred to and stored on servers located in the United States. We ensure that these transfers are protected by appropriate safeguards (such as Standard Contractual Clauses) to ensure your data remains secure.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and partners who have a business need to know.

8. Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. You can set your browser to refuse all or some cookies, but please note that parts of this website may become inaccessible or not function properly.

9. Your Legal Rights

Under the UK/EU GDPR, you have the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data ("the right to be forgotten").

  • Object to processing of your personal data.

  • Request restriction of processing.

  • Request transfer of your data.

  • Withdraw consent at any time.

To exercise any of these rights, please contact us at help@muldale.com.

10. Third-Party Links

This website may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

11. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at: Muldale Customer Service Email: help@muldale.com Address: Unit 9, Sandars Road, Gainsborough, DN21 1RZ, UK