There is always a how and a why to most stories. The how involves corrugated cardboard trials instead of plastic bubblewrap. It involves hours of discussion with reputable suppliers of paper tape instead of traditional warehouse brown tape. We have mulled over what we put on the tape that reflects our brand best and we have discussed reusing every box that enters our warehouse and what customers might think when they receive a recycled box.
That is a painstaking process that will likely cost us more as a company, at least financially, when we land on the perfect ecological way to approach packaging. But, the why is what we keep coming back to. It is the why that really matters when the cost of shipping products goes up and we may only register a low murmur of approval from our customer base.
Never the less we have started this journey because we think it is our responsibility. Anyone who makes money shipping products either nationally or internationally should show some ethical consideration for the planet. That’s how we felt when we had meeting after meeting discussing if this move was financially viable. Suddenly the why was clear and that just left the how. We stopped worrying about the cost of corrugated cardboard to replace bubblewrap. We obsessed instead over whether it would do the same job. Customer satisfaction, low damages, few returns - these are all markers that would tell us if the new approach would work.
Why we made this move to more ecological packing materials and a 100% recycling standpoint is best conveyed with a few facts that stuck out to us.
There are always social, economic and environmental considerations when making any strategy decisions. But we cannot overlook the ‘why’ any longer. It is clear that a more sustainable ethos is crucial for the planet. We are a very small droplet in the sea of change but nobody ever changed anything without support.
Miia, one of the company directors, is from Finland. Finland currently tops a list of the most eco-friendly countries in the world right now. All of the Nordic countries (Iceland, Sweden and Denmark) take the top four spots. It feels very right for Muldale to create a far more sustainable approach to packaging and streamline our energy use. There is always more that can be done but we are pleased to be making considerable headway.